Building Lasting Success with Community-Focused Real Estate

True success in real estate isn’t about the number of deals you close or the commissions you earn. It’s about doing business on your own terms and making genuine connections. I’ve built my career around this belief, creating a sustainable and personalized approach to real estate.

I don’t rely on big corporate models. Instead, I focus on community relationships, trust, and independence. These values have shaped my journey and are the cornerstone of my success.

In the REalizations Podcast, I had the chance to speak to Andrea Gordon on how I’ve managed to thrive in the competitive world of real estate by sticking to my principles and maintaining a deep connection with my community.

Operating Independently: The Freedom to Make My Own Decisions

One of the most important aspects of my career is the freedom to operate independently. Working with Power Brokers gives me the flexibility to run my business without the constraints of a traditional real estate firm.

Power Brokers operates on a transparent fee structure—$695 flat fee for the first $20,000 in commission and 3% of the remaining commission. This keeps my overhead low and allows me to focus on the things that matter most—like maintaining relationships with my clients and building a business that reflects my values.

I don’t need a big-name corporation backing me to be successful. I do my own marketing, hire my own transaction coordinators, and only reach out to my broker when I need advice or support. This model is about having the autonomy to make decisions and operate on my terms.

Focusing on Community Connections: The Heart of My Business

When people think about real estate, they often think about cold leads and mass marketing. But for me, it’s all about community. I’ve built my business around a small, tight-knit market in Pico-Robertson, Los Angeles—an area where many of my clients share my Orthodox Jewish background.

In my line of work, success isn’t measured by how many people I can reach; it’s about how well I connect with the people already in my community. I see my clients face-to-face on a regular basis. We share values, beliefs, and goals. They know me, and I know them. This creates a level of trust that can’t be achieved through generic marketing tactics.

By focusing on a smaller, niche market, I’ve been able to build a steady stream of referrals. My clients trust me, not just as an agent, but as someone who understands their needs—whether it’s finding a family-friendly home or being close to a synagogue.

Trust and Autonomy: The Key to Long-Term Success

In my career, trust and autonomy have been pivotal. As an independent agent, I’ve had the freedom to curate my own team—choosing who I work with, from escrow officers to lenders. I’ve surrounded myself with professionals who share my values and work ethic, which allows me to deliver exceptional service to my clients.

For example, one of my escrow officers charges just $1 per $1,000 in fees, half the usual cost. But it’s not just about the cost—it’s about ensuring my clients get the best service possible from professionals who go the extra mile.

This trust-based approach is the backbone of my business. It’s about working with people who share my vision, and creating win-win situations for everyone involved.

Staying Resilient in a Changing Market

Real estate is always evolving, and I’ve learned that flexibility is essential. Many agents are impacted by fluctuating interest rates and economic uncertainty, but my community-first approach has kept me insulated from some of these challenges.

Most of my clients are well-established families who view housing as a necessity, not a luxury. Even when the market fluctuates, their housing needs remain a top priority. This has allowed me to weather economic shifts and continue building a sustainable business.

My clients are financially stable and often have larger families. Housing is an ongoing necessity for them—whether the economy is thriving or facing challenges. This prioritization of housing has kept my business thriving, even during uncertain times.

Collaboration Over Competition: Why Teamwork Wins

While I run my business independently, I firmly believe that collaboration is more important than competition. Over the years, I’ve shifted from a competitive mindset to one focused on mutual respect.

By collaborating with fellow agents, I’ve learned that we’re all in this together. Working together benefits everyone. I know that when I make another agent’s life easier, they’ll do the same for me. This mentality has helped me build a strong network of professionals, all working together to provide the best experience for our clients.

I value the relationships I have with other agents. Even though we may be working on similar deals, we help one another—respecting each other’s expertise and fostering a collaborative environment. This collaborative mindset is one of the key reasons my independent business model works so well.

Why This Approach Works

As I reflect on my journey in real estate, I realize that success isn’t just about doing what everyone else is doing. It’s about building your business around what matters most to you—trust, community, and independence.

My business is built on strong, authentic relationships. This approach has allowed me to thrive, even in a competitive market. It’s a constant reminder that in real estate, it’s not about the numbers; it’s about the people and the connections you make.

How to Contact Me

If you’re looking to work with someone who truly values relationships, independence, and community, you can reach out to me through my website. Whether you’re buying or selling, I’m here to provide personalized, dedicated service every step of the way.